Why authors should blog

You’ve probably heard it – blogging as an author is a waste of time – but is it really? Honestly, it depends on who you ask. Some will answer “yes”, some will answer “no”, and most will probably have a strong opinion about it, too.

In the end, it all depends on you. The decision is yours.

But if you’re considering starting a blog, then this post might be for you, though I’m not going to talk about the cons. There’s enough of blog posts about that out there. Instead, I want to talk about how blogging can help authors.

I’ll give you a few reasons why you should start a blog, how it can help your career, and why you shouldn’t see it as a waste of time.


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Let’s start with the question most people probably are curious about.

Is it possible to earn money blogging?

Yes! If done right, blogging can be a great way to earn extra money. It’s not unheard of, and not impossible, to make $1000-2000/month, but it requires hard work and patience. There are bloggers who make even more than that!

But as a beginner, it can be overwhelming. There’s so much information out there and knowing where to start can be difficult.

If you’re interested in learning, I highly recommend the following courses:


Mark Dawson, Nick Stephenson, Sarra Cannon, Cara Bristol, and Cynthia Sax. Does any of those names sound familiar?

If yes, then you probably know they are all authors, authors who do more than just write books.

They have all chosen, one way or another, to do something else next to their author careers.

In the long run, a blog can be a great investment for your writing.


Blogging can be a great way to connect with your readers on a deeper level.

Depending on who you ask, it’s recommended to send an email to your email subscribers between 1-4 times/month, but some send even more often.

stack of books

But you can write a blog post every day, if you like, and share it with your audience on Facebook, Instagram, or other social media accounts you run.

Then, once a month, you can put together an email to your mailing list and inform your subscribers about the blog posts you’ve written. Please note this depends on what type of mailing list you run. I keep my author list and blog list separate. Some people will only be interested in your books and will not bother with your blog.

By doing this, your readers get the chance to get to know the person behind your author name a little bit better.


I don’t know about you, but I’m one of those people who need a change from time to time to thrive. If I don’t get it, I easily lose interest. That’s one reason why I decided to start blogging next to my author career.

It’s a way to allow my mind to rest and do something else for a while.

Writing a book is hard work and takes a lot of time. It can even be overwhelming to know you have to write hundreds of pages before your book will be done.

With that in mind, writing a blog post, with about 1000-2000 words, doesn’t sound so daunting anymore.


If you create a blog with hosting, for instance through Siteground and WordPress, you own your blog, but you don’t own Amazon, iBooks, and so on. They can, whenever they want, take your book down, or worst-case-scenario, delete your account. You’ll still have your mailing list, but nowhere to send your subscribers.

An active blog can help you with that.

If you start your blog early and build it along-side your author career, you’ll have it as a backup in case something happens.


When I started my author career back in 2013, there were no courses out there that could help me figure out how things work, at least not to my knowledge. I had to learn on my own.

authors and blogging

I remember spending hours trying to understand how to start publishing on Amazon. Back then, I needed an EIN-number, and since I live in Sweden, it was a nightmare to figure out how to get my hands on one.

I had to call the IRS, late at night because of the time difference, from Sweden. Trying to understand what the woman I spoke to was saying didn’t make things easier. Back then, I barely used English. Mostly for surfing the web.

Today, it’s a completely different story.

Today, there are tons of courses and websites with information about self-publishing. But should that stop you from sharing your experiences and knowledge?

No, of course not. Don’t let that hold you back.

There are tons of people out there looking for information presented in a certain way. A course that might be perfect for them might not be perfect for someone else.

Therefore, the way YOU present information might be just what they are looking for.

Blogging can be a great asset to your writing. See it as an investment. With some patience and hard work, you can create something really extra for your readers.

What do you think? Is blogging a waste of time for authors or not? Let me know in the comments below!

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